Digital Marketing Specialist 206 views1 application

The following is the JD & responsibilities 
  • Should have good knowledge of Email Marketing and Online Advertising( Adwords, Bing Ads, Search and display advertising).
  • Should have good knowledge of SEO and link buildings.
  • Design and implement digital marketing campaigns.
  • Ability to research the internet and gather reliable data and information to use as part of Digital Strategy.
  • Understand marketing strategy and develop key strategy for SEO / SMO
  • Perform in depth keyword research and competitive analysis to identify organic search opportunities.
  • Use SEO tools, analytic tools to track and measure organic and PPC performance, while consistently testing and tweaking to improve
  • Identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Social Media Management
  • Create and Manage Campaigns ( Email, Social, PPC )
  • Understand audience segmentation and targeted marketing
  • Focus on conversions/results
  • Excellent written and verbal communication skills
  • Manage and maintain the Company website
  • Take charge of Social Media Digital Marketing activities for Corporate in Facebook, Twitter, LinkedIn, Google plus, etc.
  • Develop, implement and execute strategic digital marketing plans
  • Write and optimize content for the website and social networking accounts such as Facebook and Instagram
  • Engage and grow our online audience through our social media platforms
  • Copy writing content for press releases, articles, email marketing campaigns and graphics as and when is needed
  • Develops and launch a variety of online platform advertising formats for Corporate Marketing purpose (banner ads, buttons, etc.)
  • Work with internal and external parties to develop and update the content for the Company’s website and provide the technical expertise to ensure that content meets accessibility requirements and complies with standards.
  • Monitor site traffic levels and analyze the pattern of visits to different pages to identify site usage, use the information to plan fresh content and introduce new functionality to make the site more appealing to visitors.
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI )
  • Working knowledge of Google Analytics, SEO, SEM, etc


More Information

  • Contact Name AL Elango
  • Designation General Manager
  • Contact Phone Hand Set 97907 24944./9003066629
  • Contact Address RGS Construction Technologies (Pvt) Ltd Old No: 182, New No: 271, Ankur Manor, P. H. Road, Kilpauk, Kilpauk, Chennai-600010, Tamil Nadu, India
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RGS CONSTRUCTION TECHNOLOGIES is promoted by the RGS-CAD, a highly respected and most experienced Rebar detailing & consulting company having it’s corporate headquarters in Chennai, India. RGS-CAD had detailed many construction projects internationally and worked very closely with experienced Rebar Fabricators and Contractors. RGS-CAD was continuously involved in developing solutions for various issues faced in Estimating, Detailing, Project management, Shop Fabrication using sophisticated CNC machines, Shipping (Transport) and Placing. RGS-CAD also has wide exposure to the issues of Rebar Site Fabrication, due to the hands on work experience carried out in India and the Middle east. The features in our products are the solutions for the practical issues our clients and we faced and it works! RGS continues it research in the fields of REBAR DETAILING, REBAR PRODUCTION MANAGAMENT (CUTTING & BENDING), REBAR TRACEABILITY and REBAR PROJECT MANAGEMENT.
  • Address chennai


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New No. 61, Old No. 36, 2nd Floor, Arcot Road, Kodambakkam, Chennai – 600 024 (Near Meenakshi College Bus Stop)